index / Web & Digital
Conversion Rate Optimization
tests run properly, including the ones that lose.
6 scopes · $69–$395 · one-time
Conversion Rate Optimization — Web & Digital
The brief
CRO is not button-color guessing. It is a research program with a testing habit. We start with the evidence: analytics, heatmaps, session recordings, and actual customer interviews about why they almost did not buy.
That research becomes a hypothesis backlog, ranked by expected impact and effort. Then we test, properly: clean A/B splits, adequate sample sizes, and the discipline to call a loser a loser. Every test teaches something, including the ones that fail.
The term is fixed and stated on the scope you pick. The closing readout shows tested, learned, and earned, and the backlog is yours whether or not you buy another term. If your traffic is too thin for a clean split, we will say so before you pay and tell you what to fix instead.
the ladder / 6 rungs / $69–$395
- aStarter$69one 6-week term, research sprint and 2 tests
- bGrowth$89one 6-week term, 4 tests, heatmaps and session review
- cPro$109one quarter, 8 tests, plus customer interviews
- dStudio$199one quarter, 8 tests across two templates, developer build included
- eScale$255two quarters, 20 tests, personalization rules
- fEnterprise$395two quarters, 20+ tests, server-side testing and a named analyst
Each rung states what it buys, in this service’s own units. Every rung is a fixed price with the deliverables listed in the panel; pick the rung before you pay and it never moves after.