index / Strategy & Programs
Go-To-Market Strategy
who buys, what they believe now, what they must believe instead.
6 scopes · $69–$395 · one-time
Go-To-Market Strategy — Strategy & Programs
The brief
Most launches fail on positioning, not product. The market does not understand who it is for, why now, or why you. The GTM strategy fixes that before a single ad runs: who buys, what they believe today, what they need to believe instead, and which channels carry that argument.
The work is research-backed: customer interviews, win-loss analysis, competitor teardowns, and pricing logic that survives a CFO review. Then the launch plan: sequenced by channel, with budgets, timelines, and the metrics that decide go or no-go at each gate.
You get the strategy as a working document, not a museum deck. Every recommendation carries an owner, a cost, and a kill criterion, which is the part most strategy documents leave out and the part that decides whether anything gets done.
the ladder / 6 rungs / $69–$395
- aStarter$69positioning, one segment, channel shortlist
- bGrowth$85adds pricing logic and the messaging architecture
- cPro$99adds 8 customer interviews and win-loss analysis
- dStudio$185adds competitor teardowns and the sequenced launch plan with gates
- eScale$255adds pricing research and a board-ready model
- fEnterprise$395adds 2 markets or 2 segments and a 12-month sequencing plan
Each rung states what it buys, in this service’s own units. Every rung is a fixed price with the deliverables listed in the panel; pick the rung before you pay and it never moves after.