index / Content & Creative
PR Release & Distribution
news worth covering, written like news, sent to people who cover it.
2 scopes · $99–$189 · one-time
PR Release & Distribution — Content & Creative
The brief
Most press releases fail because they are ads wearing a press badge. Journalists delete them in seconds. Ours are written as news: a real angle, a real story, quotes that sound like a human said them, and the facts a writer needs to file without calling you.
Distribution is targeted, not sprayed. We pitch a curated list of journalists and publications that cover your industry, with the release formatted for their workflow. Newswire distribution is included for the record, but the coverage comes from the pitching.
You get a coverage report with links, reach, and the SEO value of the placements. One strong placement in a trade publication your buyers read beats a hundred syndicated copies of a wire release.
the ladder / 2 rungs / $99–$189
- aStarter$99one release, 20 targeted journalists, newswire distribution
- bGrowth$189one release plus an exclusive pitch, 60 journalists, follow-up managed for two weeks
Each rung states what it buys, in this service’s own units. Every rung is a fixed price with the deliverables listed in the panel; pick the rung before you pay and it never moves after.