index / Content & Creative
Video Ad Pack
every concept cut once per placement, hooks timed to each.
6 scopes · $49–$449 · one-time
Video Ad Pack — Content & Creative
The brief
A video ad earns its next five seconds inside its first one. We script for that: the hook is the first frame, the brand arrives by second three, and the call to action works with the sound off, because that is how most people watch.
Production scales with the scope: motion design and stock-based edits at the entry rung, full shoot days at the top. Every concept ships as platform-native cuts, 9:16, 1:1 and 16:9, with the hook re-timed for each placement rather than the same edit letterboxed three ways.
The pack includes a testing matrix so your media team knows which variable each cut isolates. Creative that cannot tell you why it won is creative you cannot repeat. We build for repeatability.
the ladder / 6 rungs / $49–$449
- aStarter$49one concept, motion design only, 3 cuts
- bGrowth$99two concepts, motion or stock edit, 6 cuts, captions burned in
- cPro$149three concepts, 12 cuts, voiceover and licensed music
- dStudio$199four concepts, one half-day shoot, 20 cuts
- eScale$299six concepts, one full shoot day, 30 cuts, 2 markets
- fEnterprise$449ten concepts, two shoot days, 50 cuts, talent and location handled
Each rung states what it buys, in this service’s own units. Every rung is a fixed price with the deliverables listed in the panel; pick the rung before you pay and it never moves after.