index / Brand & Identity
Brand Identity System
logo, type, color, voice. the whole system, not just the mark.
3 scopes · $320–$525 · one-time
Brand Identity System — Brand & Identity
The brief
A logo is twenty percent of an identity. The other eighty is the system: which typeface says the thing, which color means go, which words are allowed on the homepage. We build the whole eighty, then draw the mark on top of it.
The process is three working sessions, not thirty. Positioning first, because design without positioning is decoration. Then territory: creative directions argued out loud, with the rejected ones shown and explained. Then the system: logo suite, type stack, color tokens, voice rules, and guidelines your future designers will actually read.
You get every file in every format, organized the way a developer would organize them. No "final_v2_FINAL.ai" nonsense. The handover folder is the product.
the ladder / 3 rungs / $320–$525
- aStarter$320one direction refined, logo suite, type and color tokens, 20-page guideline
- bGrowth$429two directions argued, full voice rules, 40-page guideline, social and deck templates
- cPro$525adds sub-brand rules, photography and icon direction, and a 12-month rollout order
Each rung states what it buys, in this service’s own units. Every rung is a fixed price with the deliverables listed in the panel; pick the rung before you pay and it never moves after.