index / Brand & Identity
Rebrand Program
outgrow the old look without losing what the old look earned you.
3 scopes · $320–$539 · one-time
Rebrand Program — Brand & Identity
The brief
Rebrands fail in two ways. Some change everything and torch the recognition the old brand spent years earning. Others change nothing but the logo and call it strategy. We start with an equity audit: what do customers actually remember, and what is just familiar to your own team.
Then we rebuild in the open. You see the territory maps, the rejected directions, and the reasons. The new system ships with a rollout plan sequenced by visibility: what changes on day one, what migrates over a quarter, what legacy assets get retired.
The equity audit is what makes the difference. We name the load-bearing assets before anyone opens a design file, and those are the ones the new system is built to carry forward. The program also includes the internal deck that sells the change to your own team, because a rebrand your staff cannot explain will be dead within a year.
the ladder / 3 rungs / $320–$539
- aStarter$320equity audit, identity rebuild, and a rollout order for your top 20 assets
- bGrowth$445adds customer research, the internal launch deck, and migration templates
- cPro$539adds sub-brand and product-name architecture, plus a naming review
Each rung states what it buys, in this service’s own units. Every rung is a fixed price with the deliverables listed in the panel; pick the rung before you pay and it never moves after.