index / Strategy & Programs
B2B Nurture Program
built for the b2b sale that takes a year to close.
6 scopes · $64–$389 · one-time
B2B Nurture Program — Strategy & Programs
The brief
B2B buyers take six to eighteen months to decide, and most marketing gives up after the second email. The nurture build is made for the long game: sequences engineered around the buying committee's timeline, not your quarter.
We segment by role and stage, map content to the questions each persona asks at each phase, and build sequences that teach instead of pitch. The prospect who is not ready in March is ready in November, if you are still there and still useful.
The build includes a scoring model that tells sales when a lead heats up, and a refresh pass on the content before handover. If your buyer decides in a week and pays with a card, the one you want is Email & Lifecycle Setup.
the ladder / 6 rungs / $64–$389
- aStarter$64one segment, a 6-email sequence, one platform
- bGrowth$85two segments, 12 emails, lead scoring
- cPro$105three roles across three stages, 24 emails
- dStudio$195adds CRM integration and sales alerting
- eScale$250adds an ABM track and account-level content
- fEnterprise$389adds 2 languages and pipeline attribution reporting
Each rung states what it buys, in this service’s own units. Every rung is a fixed price with the deliverables listed in the panel; pick the rung before you pay and it never moves after.