index / Strategy & Programs
PR & Outreach Program
a quarter of sustained coverage, not a one-off release.
6 scopes · $69–$419 · one-time
PR & Outreach Program — Strategy & Programs
The brief
One press release is an event. A quarter of pitching is a channel. Over the term we build your story pipeline: the narratives your company can own, the data you can publish, the founders who can talk, and the moments worth pitching.
The work is relationship-driven: journalists, podcast bookers, newsletter writers, and conference organizers in your space. We pitch consistently, place steadily, and build the kind of reputation that makes the next pitch easier.
The closing report shows placements, reach, referral traffic, and the SEO value of earned links. PR compounds like content: the first weeks are quiet, the last month is when it shows. That is why the term is a quarter and not a fortnight.
the ladder / 6 rungs / $69–$419
- aStarter$69one quarter, 3 pitched stories, 30 journalists
- bGrowth$89one quarter, 6 stories, podcast bookings included
- cPro$125one quarter, 10 stories, plus ghostwritten thought leadership
- dStudio$215adds award and speaking submissions
- eScale$289adds an original data study we publish for you
- fEnterprise$419adds 2 markets and a written crisis-response protocol
Each rung states what it buys, in this service’s own units. Every rung is a fixed price with the deliverables listed in the panel; pick the rung before you pay and it never moves after.