index / Paid Media
Display & Programmatic
capped frequency, named placements, creative drawn for the box.
6 scopes · $75–$399 · one-time
Display & Programmatic — Paid Media
The brief
Display has a reputation problem, and most of it is earned. Ads that follow you for six weeks because nobody set a frequency cap. Placements on sites your brand should never touch. Creative that is a resized billboard squinting from a 300x250 box.
We run display the way it should be run: frequency discipline, placement transparency, and creative designed natively for each format. Retargeting sequences that change the message as the relationship changes, instead of shouting the same headline at someone who already bought.
Measurement is honest about view-through. We report view-through and click-through separately and tell you which one is doing the work. If display is wrong for your goal, we will say so. Sometimes the answer is paid social with better creative.
the ladder / 6 rungs / $75–$399
- aStarter$75one month, retargeting only, 5 sizes, one audience
- bGrowth$99one month, retargeting and prospecting, 8 sizes, 3 audiences
- cPro$135one month, programmatic buy, 12 sizes, sequenced retargeting
- dStudio$185one quarter, programmatic and native, contextual targeting, 2 markets
- eScale$249one quarter, private marketplace deals, HTML5 dynamic creative
- fEnterprise$399one quarter, CTV and audio placements, brand-safety verification, 4 markets
Each rung states what it buys, in this service’s own units. Every rung is a fixed price with the deliverables listed in the panel; pick the rung before you pay and it never moves after.