index / Paid Media
Google Ads Management
search ads run by people who read search terms reports.
6 scopes · $69–$449 · one-time
Google Ads Management — Paid Media
The brief
The percentage-of-spend pricing model rewards agencies for wasting your money. We charge a fixed fee for a stated period, so our incentive is your margin, not your budget.
The work is unglamorous and that is the point. Tight account structure, search terms reviewed weekly, negative keywords added relentlessly, ad copy tested against evidence, and landing page feedback your developer will thank us for. No "set and forget" campaigns billing you for brand terms you would have won for free.
The period ends with a one-page readout a CFO can read: spend, revenue, cost per acquisition, and what we changed. If the account cannot be profitable, we say so in the first fortnight and tell you where the money should go instead.
the ladder / 6 rungs / $69–$449
- aStarter$69one month, one campaign type, up to 50 keywords, one account
- bGrowth$99one month, up to 2 campaign types, 150 keywords, weekly search terms review
- cPro$179one month, search and shopping, 400 keywords, 2 landing page specs
- dStudio$249one quarter, search, shopping and performance max, 2 accounts
- eScale$319one quarter, up to 5 accounts, feed management, incrementality checks
- fEnterprise$449one quarter, multi-market accounts, scripts and bid automation, weekly written readouts
Each rung states what it buys, in this service’s own units. Every rung is a fixed price with the deliverables listed in the panel; pick the rung before you pay and it never moves after.